Search Engine Optimisation

Search Engine Optimisation: Because Getting to the Top of Google does not happen by Accident!

If you want the best Search Engine Optimisation experts in the North East to get your site ranking high in search engines then read on.

Mancala strongly believes in optimising all pages of your site for search engine placement (also refered to as Search Engine Optimisation, SEO, Search Engine Marketing and SEM). This means carrying out work on each page of your website so that your site will feature highly on major search engines such as Google, MSN and Yahoo!

The search engine optimisation and the promotion of any website that we develop in-house is built in from the outset of the project.  Mancala employ several techniques in order to build a strong search engine friendly website.  These include:

• Developing the Website to conform to DDA guidelines
  By designing websites to conform to DDA guidelines, not only is the website compliant with the Disability Discrimination Act, this also has a major benefit for how search engines read the content of a website.
  
• Search Engine Friendly URLs
  Traditionally, CMS systems require individual page URLs (website addresses) to contain query strings. Mancala has developed our CMS system to replace these query strings with meaningful URLs to aid search engine visibility.
  
• Google Site Maps
  We use Google Sitemaps to inform Google about the web pages that exist within the submitted website. Mancala’s CMS system automatically generates a site map which conforms to the Google Site Map program schema.  Mancala will register this feed with Google Site Maps as part of the Search Engine Promotion phase of the project.
  
• META and TITLE tag management through CMS
  Mancala will ensure that META and TITLE tags are optimised for search engine indexing.  The CMS system also allows administrators to modify and manage this area.

Most importantly, your site needs links from other websites - and lots of them. We have an enviable record of getting websites ranking for massively competitive phrases. Call us on 0191 211 1955 to find out more.

In the meantime why not download our FREE internet podcast. In the podcast you will pick up some tips on how to market your website effectively. Simply fill in the form below and a link to the podcast will be sent straight to your inbox