Major MMA Brand Choose Mancala For Ecommerce Store
Fightwear brand MMA are a major and respected provider of MMA (Mixed Martial Arts) fightwear to UK, European and US fighters and fans. The brand has built up an enviable reputation within thier market and Mancala are proud to have been choosen to help Caged Steel reach their future growth targets.
Mancala were initially employed to help Caged Steel with there Pay Per Click campaign effectiveness, after success with this we moved on to implementing regular targeted email marketing campaigns. Both of these activities helped improve sales through the ecommerce store.
Our next task was to rebuild the online store with the aim of capatilising on the success of the Pay Per Click and email marketing by making it easier for visitors to purchase from the website and improving the opportunity to up sell/ cross sell products. This in time increases the average value of each order and improves the websites profitablity.
Going forward we are working with Caged Steel to continue to drive up sales, enhance there online presence and using social media marketing we will raise thier profile which in turn with convert to more sales throught the website.
