From the BBC News Website-
"Internet retailers are flourishing UK shoppers will spend a collective £370m on purchases through the Internet on Monday, the highest ever daily amount spent online, a study estimates."
There will be an estimated £17.2 billion, yes £17.2 BILLION spent online during the 3 months of Christmas shopping.
If you didn't take advantage of this years record breaking spend on the Internet start planning now for next year. Slowly slowly catchy monkey, as a wise man once said.
Think about things like email marketing, start creating your database now - by the time next September comes (which is when you should be primed and ready for the Christmas rush) you will have a decent sized database to market your Christmas offers to.
Get your search engine optimisation plan in place, you don't get to the top of search engines over night but you now have almost a year to get there, use the time wisely by getting links to your site and updating your content.
Promote your website in whatever way you can, business cards, flyer's, press ads - any form of offline marketing should include your website address.
Keep an eye on this page and I will keep posting tips on what you need to do, for may retailers Christmas is the most important time of the year, the same is true for online retailers. Good luck and hopefully next Christmas will be a great success.