Make your content work for you – think organic
Search Engine Optimisation is the method you use to improve your placement in the search engine results pages (SERPS). When you visit your search engine (Google, Yahoo!, Bing etc) and enter your search term, any number of results are returned. The search engines each have their own way of ranking the results but generally they’re based on content relative to the search. If you want to use the search engine results pages to promote your website you’ll need to optimise your website to make sure that search engines can interpret your content correctly.
SEO is all about presenting your content in a clear, structured way for humans and search engines
Deryck – MD
Mancala
In order to index all of the pages out there on the Internet, search engines send out crawlers (also known as spiders). These crawlers visit websites like yours, they read pages, follow links and save your content. The process of optimising the content on your website ensures that the crawlers understand your content, the importance of each element, that they can follow links to other pages and that the data that they store is correct. If you get this right then your entries in the search engine results pages will be strong and attractive to those browsing for your products and services.
Search Engine Optimisation is not a quick fix and results are unlikely to be realised quickly. However, this approach is used for longevity and if you’re planning in advance, can work well for upcoming dates in the diary. If you’re selling a product or service that is particularly relevant to a particular date then by creating content early you’ll be growing organically within the search engine results pages. This means that come Christmas, Fathers Day, Easter or whenever, your forward planning will begin to pay dividends. The approach enables you to use quieter times during the year to be more productive.
Mancala can create brand new solutions with SEO facilities built in so that you can manage your own content. Alternatively we can manage the content on your existing site or simply provide you with a review of your content to help you better understand how well your content is or isn’t working for you now.
Read more about SEO in the Mancala blog:
Search Engine Optimisation (SEO) – longevity and survival for your business
