Internet Marketing is a collection of online tools that reach your customers in many different ways. You can:
- Email marketing – drop an email all about your business, your services and/or your offers straight into your customer’s inbox
- Use the power of the search engines to reach your customers. There are two options here, paid (PPC) and organic (SEO)
- Social Media – communicate with your customers via the medium of social media – Facebook, Twitter etc
- Blog your services and products – talk about yourself and spread the word about yourself
- Make your content viral. There are many different formats that your content can be converted into – documents, audio, video – and each of these can follow a number of paths to your customer
