Unique Magazines
URL- www.uniquemagazines.co.uk
the client brief
Unique Magazines are an online retailer of magazine subscriptions. The company is the online magazine arm of the Mills Group Limited who operate over 90 local convienance stores nationwide. Unique Magazines supply most of the major magazine and periodical publications but also specialize in more unusual titles.
Mancala brief was simple - get more visitors and qualified visitors to the website and increase the volume of subscription sales.
what Mancala did
With over 600 titles of magazines being marketed on the website we decided to primarily target the magazine titles as the keyword or keyowrd phrase. Product pages were rebuilt to enhance the visablity of these keywords to the search engines.
Mancala also implemented a pay per click (PPC) campaign during the early days of the website to give the website an immediate increase in visitor numbers while the site was moving up the rankings using traditional organic search engine optimisation techniques.
The site no longer uses any PPC methods to get traffic but has impressive visitor numbers from organic search engine optimisations methods. These visitor numbers are steadily increasing in numbers month by month.
the result
18 months on the site has achieved a 200 fold increase in visitors and ranks high in search engines for most of the publications sold on the website. This has resulted in a significant increase in the number of orders the site is receiving.